The launch of the new Olympus O-MD E-M1 Mark III has reminded the world that micro four-thirds is not dead, and right now, it’s almost exactly the same price as the Sony a7 III. If you were in the market, which would you buy?
Over on B&H Photo right now, there’s a dollar difference in price between these two cameras, though if you opt for the Olympus, you are buying a camera with a much, much longer name. That said, in a world when full-frame offers so much, why would you ever want the smaller sensor? This entertaining video from Vistek makes a compelling case for the Olympus, and clearly it’s a tool that definitely fits well under certain circumstances.
Certainly, if I were about to head off for the Sahara, the Sony a7 III would be quite far down my list of cameras when it came to choosing what to take with me. It’s not just weather-sealing, however: if you’re shooting wildlife and wanting to travel light, the Olympus is a much smarter option. But there are a couple of other good reasons, too, as outlined in this video.
Which would you opt for? Is Olympus lampooning us by giving this camera such a long name? Leave your thoughts in the comments below.